British footballer Raheem Sterling has partnered with sports brand New Balance to release a limited-edition Furon v7 football boot, named Route to Success, which 'celebrates the England international’s journey to stardom'.
Inspired by the seat patterns on British buses, the shoe is 'created in tribute to the dedication shown by Raheem’s sister to support his dream and the sacrifices they made together when travelling to his training sessions'. The Chelsea midfielder commented 'My journey to this point was far from easy but when, as a family, we didn’t have a lot, we always had each other, and we pushed each other to be the best we could possibly be. My family always encouraged me to follow my dreams and it’s that confidence that helped me get where I wanted to be'.